The Jane Iredale line of Makeup is a highly-sophisticated blend of minerals and pigments which are micro-pulverized, using proprietary technology and processes to form microscopic flat crystals. These crystals overlap each other on the skin to form a filter that allows the skin to breathe and function normally while still protecting it from air-borne pollutants. The staying power of the minerals is so great that they rarely need a touch-up during the day. And because these silky-feeling powders are water resistant, they won't crease or smear even during the most strenuous exercise.